With approximately eight days before showtime, Richardine acquired an official SXSW music showcase. Before that moment, Richardine reached out to many recording artists to play the show, once led by her and her partners. She was in charge of handling publicity for the company and artist outreach for the event. Richardine’s showcase will serve as the tenth year anniversary of GrungeCake, her media company. Dailymotion is also a presenter.